Consumer Electronics

We all know, having studied Sony, that consumer electronics is a tough place to make money; and also maybe tough to come out with something new? Think again. This post in the NY Times reviewed the latest HD videocam:

"So when Pure Digital says that its new 3.3-ounce Flip Mino HD ($230) is the world’s smallest, lightest and least-expensive high-definition camcorder, attention must be paid. That’s three superlatives in one. "

And the article further states:

"Today, according to Pure Digital, the Flip has, if you can believe it, 30 percent of the camcorder market."

That's a pretty incredible market share. The website for this Company is:

http://www.puredigitalinc.com/company.html