Crossroads

At the intersection of technology, finance and the Pacific Rim.

Thursday, November 26, 2009

How to Launch

Tech Crunch discusses the latest marketing foray of Google and their mobile offensive:

oogle, Verizon, Reuters, and R/GA areteaming up to take over the largest displays on Times Square to allow for a giant Google Search by voice experiment/Droid advertisement.

What does this mean? On Black Friday, anyone who calls 888-376-4336 and does a Google Search by voice, will see their results displayed on either the Reuters sign or the NASDAQ sign in Times Square. So, if you say something like “new Jonas Brothers CD,” the display will come up with a giant Google Map complete with signs showing you where you can find that. Also included is the embarrassment that everyone in Times Square has just seen what ridiculous thing you are searching for.

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