Google's Latest Acquisition

Earlier, I detailed the acquisition path of Google, which looked like a subway map. They announced yesterday a new acquisition with the details here.

On commenting on the strategy behind the acquisition, Read Write notes:

AdMob's own numbers claimed that mobile traffic from the iPhone and iPod touch grew 19X over the last year. AdMob is making a strong play on the iPhone. TechCrunchreported this Spring that the company claims to be the biggest mobile app ad network on the iPhone and is working on a traffic exchange system for app promotion similar to what's been done on Facebook. Now move those efforts over into the Google column and Google is making money off of the free apps on Apple's platform. That's probably not something Apple feels great about."