Crossroads

At the intersection of technology, finance and the Pacific Rim.

Thursday, July 27, 2006

Technology Successes and Failures

Pip Coburn, formerly a noted technology analyst for UBS wrote a book entitled "The Change Function". He seeks to identify the factors of tech product failure. An excerpt of the book is contained here and worth reading.

It requires tremendous internal thinking to develop a product and far more external thinking is required to make it a success.

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