Crossroads

At the intersection of technology, finance and the Pacific Rim.

Sunday, June 04, 2006

Movie Beam

The NY Times reviews the new service called Movie Beam which has been launched by Disney, Intel, and others. I would like to hear your comments in class as to whether you think this kind of service is commercially viable. Would you consider using the service? Why or why not? What would be the key buy decision factors?

6 Comments:

Blogger LeftBack said...

I don’t think MovieBeam represents a disruptive technology – there are too many similar technologies already out there, and, apparently its picture quality is grainy and if a customer doesn’t own a standard TV set s/he gets a black band on the top and bottom of the screen. Having said that, because of the many conveniences it offers, MovieBeam will most certainly capture a portion of the movie delivery market. The implications for Blockbuster and other video companies are dire indeed. The days walking outside to pick up a video are quickly coming to an end.

11:07 PM  
Anonymous Anonymous said...

I think that movie beam will find it hard to get a expected marketshare.
The weakness of current pay view program is that it is not customized.
With the movie beam, of course you have 100 movie title.
However, if you are such a movie-goer and have seen almost half or more than half of 100 movies 2 or 3 months ago, will you really want to go for a movie beam?
I will rather go to DVD store and get a dvd that i am interested in.
I think the problem is that movie beam is still broadcasting rather than narrowcasting.
They have to find their own way to differentiate the product.

-Shim, Ji Young

12:43 PM  
Anonymous czy said...

Interesting.. I actually thought this was an interesting service! I'm not much of a movie goer, and thus rarely walk to a video/dvd store. There are many times when I just lope around my house complaining that cable doesn't offer a good selection of movies. Although there is a $200 box fee, I believe the cost will pay off for the numerous number of years I'll be using the service. And without doubt, I anticipate the picture quality will improve with time.

3:45 PM  
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7:00 PM  

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