Crossroads

At the intersection of technology, finance and the Pacific Rim.

Saturday, April 17, 2010

Another Google Acquisition

Tech Crunch writes of Google's use of Aardvark, a company that they acquired a couple of months ago:

Two months ago, Google acquired promising social search startup Aardvark for around $50 million. The service allows you to ask questions and get responses almost immediately from other users who are knowledgeable about the topic at hand. Usually it takes Google many months (or longer) before it starts putting its acquisitions to work, but we’ve already come across what may be Google’s first use of Aardvark in the wild: Help support.

Visit the YouTube Help page and you’ll notice a prominent link prompting users to “give Aardvark a try!”. Click that link, and you’re taken to the Aardvark homepage. Google has put an identical message on the Help page for Google Toolbar. No, it isn’t exactly deep integration, but it’s still an interesting move by Google, which has never been known for its customer support.


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