Big in Japan

So I have been looking for international content, as I am aware that we are tilted a little too heavily toward IT Innovation in the US. I came across an article entitled: "Big in Japan Plans to Move the Needle in QR Codes". and immediately zoomed in. I find that the company is focused on bar code reading of products--which will be big. So imagine my disappointment when I find the Company is based in Dallas Texas, and does not even have a country manager for Japan. What kind of branding is this?