Crossroads

At the intersection of technology, finance and the Pacific Rim.

Wednesday, July 16, 2008

InBev and Budweiser

I have emphasized that when making a foreign investment, there should be a tangible sense of "synergy"--specific implementation plans on how to increase revenue or reduce costs. The Herald Tribune reports:

On Monday, hours after Anheuser-Busch accepted a sweetened, $52 billion
takeover offer by InBev, ending a month-long standoff, the Belgian company's
chief executive, Carlos Brito, laid out ambitious plans to expand Budweiser into
Europe, Asia and Latin America.
But InBev also seems to have other
matters on its mind. Most analysts focused on the cost savings that InBev will
wring out of St. Louis-based Anheuser-Busch rather than on the opportunities to
expand Budweiser or its sister beer, Bud Lite, overseas.

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